Welcome to the Meritage Group!
Bringing industry expertise, and a personal touch to help bring your product to market.
Who we are
The Meritage Group is a premier sales, consulting, and marketing agency specializing in premium wines and craft spirits. Since 2005, we’ve built strong wholesaler and direct trade relationships across the USA, helping producers navigate and succeed within the three-tier distribution system.
What We Do
Align Your Sales:
We develop strategies tailored to your business, ensuring the right “fit” for success in a post-pandemic market.
Proven Expertise:
From market entry to expansion, acquisitions, and restructuring, we’ve led impactful transactions for top suppliers.
Fractional Approach:
Access a trusted network of sales agents and distributors covering up to80% of the U.S. market.
Strategic Execution:
We create and execute high-growth sales strategies, delivering results through dynamic group collaboration.
Our Experience:
With decades of experience in wholesaler management, we understand the nuances of the U.S. wine and spirits market. Our unique approach focuses on:
Brand Planning:
Creating authentic, results-driven plans tailored to state-by-state markets.
Sales Execution:
Enhancing connections between suppliers, wholesalers, retailers, and consumers.
Marketing Excellence:
Leveraging digital, social media, and public relations for maximum impact.
The Meritage Difference
We excel by focusing on three keystones:
Clear, authentic brand plans aligned with digital communication.
Exceptional products, people, scope and scalability.
Long-term relationships built on shared services and resources.
Our model ensures your business invests in the right activities to capture opportunities, driving increased sales and profitability in a competitive, post-COVID landscape.
