Deliverables

At Meritage, customer-centric leadership is our hallmark. With over 100 years of combined industry experience, we deliver real business value through focused, collaborative strategies. Guided by a seasoned leadership team, we help suppliers navigate the changing post-pandemic beverage alcohol landscape with innovation and precision.

What We Deliver

  • Strategic Advisory: Expert guidance from leaders in global spirits and wine companies.
  • Performance Metrics: Territory-specific budgeting and sales performance tracking.
  • Control State Expertise: Proven success managing +20% of the U.S. beverage alcohol business.
  • Data-Driven Insights: Industry analytics to optimize strategies, often hard to navigate for brands.
  • Educational Tools: Digital platforms with technology to enhance brand presence and scalability.
  • HR Support: Expertise in recruiting, contracts, and succession planning.
  • Integrated Calendars: Annual sales and marketing plans with distributors objectives
  • Phased Introductions: Pre-planned, state-focused investment strategies.
  • Social Media Management: Effective handling of critical marketing; Facebook, LinkedIn, and Instagram.
  • Trade Events: Opportunities at local, regional, and national levels for value-added brand exposure.

Our Leadership Team

Ed Edwards

Ed Edwards

Managing Partner, Founder

Mr.Edwards brings versatility from Fortune 1000 corporations, large and small family owned wineries, plus senior sales & marketing experience from a major wholesaler in metro N.Y.C. “I remain bullish on luxury category items in our business, those entities who build brilliant production, niche marketing and aim for communications with end line consumers. Meritage is built to enhance the process’ in-between with our distributors, key account customers and terrific people power who share services and share success.”

Email: ebe.Meritage@comcast.net
Phone: 508-280-5755

Danielle Bodalski

Danielle Bodalski

Managing Partner

”From the very first assignment the thing you will notice is her attention to detail is simply at another level, communications about everything that is going on with our Clients business growth is impeccable. I refer to Danielle’s duel role in guiding Meritage W&S and Clients commercial growth as transformational experience to excellence, invaluable in supporting stakeholders’ equity for brand growth in sales and marketing.” EE

Email: danielle@philotimo-hr.com
Phone: 610-731-3586

Tim Sullivan

Tim Sullivan

Managing Partner

“Tim’s business acumen is unparalleled in the wine and spirits trade with leadership positions at both supplier and wholesale he is a proven brand builder, trusted advisor assisting in execution of key initiatives and investments for the Meritage Group and Clients. Internal distributor functions, scale and bonus objective selling is invaluable. Tim’s excellence is sales solutions with focus on key account customers is invaluable in supporting stakeholders’ equity allocations for brand growth in sales and marketing.” EE 

Email: timothysullivan28@outlook.com
Phone: 917-209-8995