Discovery

“Good things may come to those who wait but only things left by those who hustle.” 
—Abe Lincoln

Comprehensive Service

On behalf of MW&S we are pleased to present a comprehensive service agreement to deliver measurable expectations for parties for successful brand mapping in key regions of the USA. Our goal as trusted advisors, Client specific executive sales agency, marketing associates to enhance and help build your road map for investing, distributor navigations and ultimately your personalized portfolio objectives. Our discovery phase is part one, we deliver your business outline with competitive data, suggested pricing and distribution outline by regions. A brands “value equation” has been changing from product benefits over product price to a new equation to include these fundamentals plus consumer experiences. Volume growth is always an essential goal but we are more concerned about eroding valuation premiums. 

“With a wonderful business, you can figure out what will happen; you can’t figure out when it will happen it is about what to focus on. If you are right about what, you don’t have to worry about when….” 
—Warren Buffet

Playbook

This optional deeper dive becomes our clients longer term five phased brand introduction models, fully outlined with detailed deliverables, brand activations, calendar outlines and full access to the Meritage trade development sales teams. Our unique resources allow market by market sales professionals, veteran marketing executives and access to the distribution networks which are vital to brand growth. A curated overview to the hyper competitive  beverage alcohol three-tier system now rapidly approaching 100 years since 18th amendment to our US constitution. Many changes will continue to influence how beverage alcohol is sold and promoted stateside and exports, Meritage W&S offers steadfast stewardship to brand building. Together, we develop Client strategies with cost effective group dynamics, and over-qualified fractional management teams to assure best practices, investments and ROI on your brand(s). Investing for consistency vs investing for growth is a nuance with meaningful long term implications.