
Operational Support
“We need to translate our wine and spirits expertise with passion and process of continued digital education because never has there been so much quality wine & spirits products available from around the world”
Route-to-Market Solutions
- Compliance & Licensing: Expertise in federal and state regulations, certified accounting, stateside warehousing, legal representation.
- Efficient Operations: Federal TTB Cola approvals, taxation rates, small distillery tax deductions, shipping stateside and international, and annual budget preparation. Transparency is a critical link between Meritage and our Clients.
- Pricing & Promotions: Support for international pricing, trade shows, wine and spirits clubs, aligned with brand image.
- Creative Support: Labels, point-of-sale materials, specialty drink development through Meritage affiliates stateside.
- Brand attention: securing distribution at wholesalers in 2025 is five times harder than 20 years ago (3000 distributors to 700 due to consolidations). Add Covid related changing consumer habits at retail and restaurants leads to a perfect storm for independent producers. Meritage will secure our Clients best case scenarios with risk management expertise.

New Product Development
- Competitive retail audits to identify market opportunities.
- Robust procedures for FOB, price posting, AR-AP disciplines.
- Annual promotional calendars tailored to brand goals.
- Activations at Control States (22-23% USA sales in wine & spirits)
- Large-scale inventory reduction strategies where applicable for cash to reinvest.