Producer Benefits
We assist in increasing sales volume and targeted points of distribution using a “shared cost” model which significantly reduces a supplier’s market learning curve, travel expenses and keeps the focus on revenue production. At Meritage W&S, we do not use a cookie cutter approach to the costing of our deliverables; rather, we match these deliverables with current needs of each supplier.
“Reaching millennial consumers has been an obsession for the wine industry for a while now. Millennials like experiences, and they prefer to have a relationship with wine brands they buy.”
Wine-searcher
MERITAGE W&S DELIVERABLES:
Wholesale Brand Representation by State (10):
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Florida.
We offer brand management, integrated product marketing, event management, product education, social media referrals, and a clear, refined business planning cycle. Our ten states and marketing opportunities represent +30% of consumer index share in the beverage/alcohol business.
Compliance & Shipping Logistics.
We offer complete compliance capabilities for the entire U.S. to offset in-house supplier costs in administration.
Alternative compliant licenses are available in FL, NY, NJ, and CA
for direct to trade sales options.
Annual Business Planning, Analysis of your Competitive Set.
Each business model requires a detailed cost & profit analysis; no two clients are the same. Our “come-in and go-out” annual volume and profit projections become the fiscal tool, tied to sales objectives for both clients & wholesalers.
Consumer Product Tastings, Engagement of the Customer = Enhanced Brand Awareness.
We staff in-state brand ambassadors, educated and focused on your brand building and key selling objectives. Where necessary, we have a complete set of 3rd party professional event pourers.
Custom Label Design for Control Labels (“made to order”.)
We can design art graphics for eye-catching, symbolic imagery in-house.
Local Marketing Initiatives Staying Up-to-date with Competitive Sets.
We are active in our markets. We recap your sales activity with quarterly sales plans updates on your brands at all our distributors.
Wholesale Alignments/Strategic State by State Appointments.
Our 10 markets represents +30% of the wine & and spirits consumption in the USA.
Pricing, Promotion, and Product Education (3 P’s) To Effect Channel Sales Management.
Our in-house pricing shows exactly what you want the consumer to see at retail and your value/profit position to the wholesalers.
Our product education at distributors is outstanding; we offer 50 years of experience, with fine wine & spirits training.
